The Cassie Partnership (tcp) has invited Hilary Boszko to join as a partner.

Boszko has been brought on board to work alongside founding partner, Neil Cassie and Partner Merry Baskin to meet demand for tcp's unique offer across a portfolio of clients.

The Cassie Partnership enables the leadership of large organisations to close the gap between their vision and their peoples' behaviour.

tcp's methodology creates sustainable behavioural change aligned with the vision, purpose and goals of an organisation. Their unique approach places people rather than systems at the heart of the solution to the complex, intangible and non-predictive challenges of business. The result is highly interdependent, differentiated organisations delivering peak customer value, productivity and business growth.

For the last decade Boszko has successfully run her own strategic consultancy working with a wide range of companies including Zurich Insurance, Cadbury, UBS, Nestle, and Whirlpool across Europe & North America.

She has also worked closely with major advertising agency groups helping them develop client brand strategies, including J.Walter Thompson, Publicis, Grey, and Leo Burnett.

Many of her assignments have resulted in communication and marketing excellence industry awards.

Previously, Boszko had an inspirational career as an architect of communication strategy & it's execution in the UK and across the world. Originally trained at 'the University of advertising' J.WalterThompson she has headed strategic planning departments in a number of leading agencies including DMB&B ('89 -93, Executive Board Director).

During the mid 90s – early 2000s she worked closely with Cassie to align behaviour with the new vision for a global advertising agency.

Neil Cassie commented: "Hilary brings a wealth and depth of experience with major clients across sectors and geographies. Her special combination of an innovative enquiring mind, relentless positive energy and strategic common sense always wins the day - no matter the complexity of the brief. Her clients love her because she never fails to add value but does so with natural intelligence & generosity of spirit. I am delighted to welcome her to The Cassie Partnership."