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A Master Class in Brand Planning
October 2007
Neil Cassie is one of the top strategic practitioners invited to contribute to a new book which showcases 20 seminal articles by the late Stephen King, a leading intellectual and the founding father of advertising strategy and strategic planning.
The New Language for Leaders
October 2006
Neil Cassie, founding partner of The Cassie Partnership calls for a radical reassessment of leadership behaviour to meet the need for a more differentiated and sustainable solution to growth creation.
Merry Baskin Becomes Cassie Partner
Feb 2007
The Cassie Partnership has invited Merry Baskin to join as a partner. Baskin has been brought on board to work alongside founding partner, Neil Cassie, to expand and deepen tcp's relationship across a portfolio of clients.