One of Europe's top leadership advisers has devised a methodology for business leaders in a bid to move organisations away from a command and control culture and towards a more people-centric way of operating.

In a white paper, which has just been published on; www.thecassiepartnership.com, Neil Cassie, founding partner of The Cassie Partnership calls for a radical reassessment of leadership behaviour to meet the need for a more differentiated and sustainable solution to growth creation.

To illustrate the scale of the task, Cassie has devised a new business lexicon in which the dominant language or behaviour changes from military to human.

In his paper, Cassie says: "Not only is the investment community demanding a more differentiated and sustainable solution to growth creation, but also there is a profound shift taking place within the commercial environment that requires a radical reassessment of leadership behaviour. The shift in question is from predictive to non-predictive demand - from push to pull economics and methodologies."

'Pull' businesses - where the leadership recognise that demand is highly uncertain - are demonstrably different. They have an emergent design model, are highly decentralised, promote independent initiatives, are loosely coupled, modular, participation and decision making open, people centric and innovation focussed.

And of course, not only do they have a different design, they have a different language.

Cassie's new lexicon however needs to be experienced through behaviour as opposed to the spoken word.

"Just at the point that companies have to move from resource centric to people centric - their people, as described earlier, have initiative and jargon fatigue. Even worse they have deep rooted cynicism," argues Cassie.

"Fundamentally, to overcome the cynicism and fatigue, leaders must replace their faith in the latest guru with their faith in their own instinct and in their people.

"In this 'quiet revolution', actions speak louder than words.

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