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Ken Kaess, President & CEO, DDB Worldwide
"I would say to other CEOs that you should
not work with tcp if you are happy with where
you are as a company or as a leader.
But, if you need to change or evolve, then Neil's style
and intellect will be a considerable help on that journey.
We at DDB had not been very accountable as a culture,
but that is now changing with tcp's help.
We are starting to achieve connectivity through our
global network. We are evolving from a federalist command
and control culture, to one of accountability - and
that does not sit comfortably with everyone.
Neil has been integral in helping us make this step
change. However, we didn't want revolution
and to lose sight of our DNA. We wanted evolution and
I believe tcp's help has been critical to this. In
particular, there are two things that he's helped us
as a company to establish.
Firstly, critical inter-dependence as a management
group. And secondly, the ability to follow through
on our commitments. He has been relentless about making
us do that."